GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon and lowes.com, SwimWays generated a highly concentrated revenue profile, with Amazon accounting for 97.6% of tracked sales. Lowes.com contributed just 1.3% of revenue over the same period, underscoring how dependent the brand's measured performance is on a single channel. The brand, a subsidiary of Spin Master Corp. (TSX: TOY), posted revenue growth of 24.0% month over month in the most recent tracked period. Average price also moved higher, reaching $24.71 in the latest month, a 10.5% monthly increase and 13.2% gain over the timeseries window running May 1 to July 31, 2026. Against a year-to-date average product price of $22.61, that upward pricing trend suggests a seasonally driven mix shift toward higher-ticket items during peak summer demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 98% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SwimWays on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SwimWays.
BY REVIEW COUNT
Across 1M ratings on 2 channels, SwimWays averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$683K
Revenue
$15.11
Price
$423K
Revenue
$27.65
Price
$321K
Revenue
$47.04
Price
$268K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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