GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Shelter maintains a strong presence across major home improvement retailers with an average product price of $55.57. Home Depot leads as Shelter's top retail partner, commanding 38.0% of revenue share, followed closely by Menards at 34.2% and Lowe's at 25.3%. Notably, Amazon accounts for just 2.5% of Shelter's revenue share, underscoring the brand's dominance in traditional brick-and-mortar retail channels. Over the tracked period, Shelter's average price experienced a 6.3% overall decline, suggesting competitive pricing adjustments or shifting product mix across its retail partners. These insights, sourced from Grips Intelligence, highlight Shelter's concentrated retail strategy across Home Depot, Menards, and Lowe's as its primary sales drivers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shelter on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Shelter.
BY REVENUE
Shelter sells 48% online and 52% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 63% in Jan to 46% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 30K ratings on 4 retailers, Shelter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
