GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026, Shaw Floors — a brand of Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.B) — generated 100% of its tracked revenue through Home Depot, making that single retail relationship the brand's entire measured footprint. The average product price came in at $90.74 across the year-to-date period, though pricing has trended notably higher in recent months. Between May and July 2026, average price climbed 12.0% overall to reach $97.08, including a 4.4% month-over-month gain in the most recent period. Revenue moved in the opposite direction, falling 4.5% across the same three-month window and dropping 8.3% versus the prior month. Top-selling items spanned a wide price range from $70.80 to $210.11, suggesting the assortment mix is a meaningful driver behind the divergence between rising average prices and softening revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Shaw Floors on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shaw Floors.
BY REVIEW COUNT
Across 39K ratings on 1 channel, Shaw Floors averages 4.1★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.1
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$71.67
Price
$1.23M
Revenue
$151.47
Price
$899K
Revenue
$88.86
Price
$517K
Revenue
$70.80
Price
$497K
Revenue
$210.11
Price
$322K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis