GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Menards, and Lowe's shows Shape Products, a division of privately held AmeriLux International, concentrating the bulk of its retail sales in a single account. Home Depot alone accounts for 76.5% of year-to-date revenue, ahead of Menards at 14.7% and Lowe's at 8.8%. Revenue softened over the May-to-July window, falling 9.2% month over month and 11.7% across the period. Average selling price moved the other way, rising 3.4% month over month to $50.60 and 3.3% over the tracked timeseries, against a year-to-date brand average of $67.58. That combination of firmer pricing and easing revenue points to volume, rather than discounting, as the pressure point heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Shape Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shape Products.
BY REVENUE
Shape Products sells 76% online and 24% offline. Online runs through 2 channels; offline through 2. Online share has moved from 91% in Mar to 69% in Jul.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 49K ratings on 3 channels, Shape Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,839.00
Price
$576K
Revenue
$2,285.94
Price
$418K
Revenue
$2,508.00
Price
$339K
Revenue
$2,581.00
Price
$320K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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