GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwool demonstrated strong momentum from January to May 2026 across Lowes and Home Depot, with revenue growing 6.7% over the tracked period. Lowes.com dominated as the primary retail channel, commanding an impressive 89.1% of Rockwool's total revenue share, while Home Depot accounted for the remaining 10.2%. The brand's average product price stood at $91.16, reflecting a notable 15.8% increase in average pricing over the period. This significant price appreciation, paired with consistent revenue growth, suggests robust demand and strong pricing power for Rockwool in the current market. These trends point to a brand that is effectively leveraging its retail partnerships to maintain upward sales trajectory despite rising price points.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwool.
BY REVENUE
Rockwool sells 10% online and 90% offline. Online runs through 1 retailer; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 29K ratings on 2 retailers, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.