GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RIG generated the vast majority of its revenue through Amazon, which accounted for 90.0% of total revenue share from January to May 2026, followed by Best Buy at 8.2% and Newegg at 1.8%. The brand's average product price during this period stood at $115.29, reflecting a modest 1.1% overall decrease in average pricing. Despite some monthly fluctuations, including a 7.5% revenue increase in the most recent month, RIG experienced an overall revenue decline of 11.3% across the tracked period. The brand's heavy concentration on Amazon as its primary sales channel, paired with a slight downward pricing trend, suggests competitive pressure in the market. These insights, covering three major retailers over five months, highlight both RIG's dominant marketplace positioning and emerging challenges in sustaining growth momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RIG.
BY REVENUE
RIG sells 92% online and 8% offline. Online runs through 2 retailers; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 31K ratings on 3 retailers, RIG averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
