GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Purple demonstrated strong momentum with overall revenue growth of 15.6% across tracked retailers including Lowes.com, HomeDepot.com, and Amazon. Lowes.com dominated as Purple's leading retail partner, commanding an impressive 64.5% share of total revenue, followed by HomeDepot.com at 23.2% and Amazon at 12.3%. The brand's average product price stood at $337.59, with average pricing trending upward by 2.6% over the period. Despite a slight 0.7% month-over-month revenue dip in the most recent period, the overall upward trajectory signals sustained consumer demand. The concentration of nearly two-thirds of revenue through a single retailer presents both a strength in partnership depth and a notable strategic consideration for Purple's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Purple.
BY REVIEW COUNT
Across 2.09M ratings on 3 retailers, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.09M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.00
Price
$2.48M
Revenue
$248.00
Price
$1.14M
Revenue
$29.99
Price
$1M
Revenue
$157.96
Price
$865K
Revenue
