Proctor Silex

Proctor Silex Market Overview

According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to July 31, 2026, Proctor Silex — an owned brand of Hamilton Beach Brands Holding Company (NYSE: HBB) — carries an average selling price of $31.95. Distribution is heavily concentrated, with Amazon accounting for 91.2% of year-to-date revenue, while acehardware.com contributes 7.2% and homedepot.com just 1.0%. Revenue rose 13.0% across the May–July 2026 window, though momentum cooled in the most recent month with an 11.7% month-over-month decline. Pricing has trended upward over the same stretch, climbing 5.2% to reach $32.48, even as the latest month edged down 0.2%. The combination of rising realized prices and a single dominant channel leaves the brand's growth trajectory closely tied to marketplace performance.