GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, and Menards from January 1 to July 31, 2026, Pony — a brand held by privately owned brand management firm Iconix International — maintains an average product price of $15.87. Revenue is split almost evenly between Amazon at 49.9% share and lowes.com at 47.4%, with menards.com accounting for the remaining 2.8%. That near-parity between the two lead channels is unusual and signals balanced distribution rather than dependence on a single retailer. Overall revenue declined 3.2% across the tracked period, though the most recent month showed a 2.6% month-over-month rebound. Average pricing followed a similar pattern, easing 3.0% overall while climbing 6.1% in the latest month to $15.84.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pony on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pony.
BY REVENUE
Pony sells 55% online and 45% offline. Online runs through 2 channels; offline through 2.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 318K ratings on 3 channels, Pony averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 318K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.16
Price
$331K
Revenue
$109.11
Price
$329K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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