GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, PDP generated the vast majority of its revenue through Amazon, which accounted for 93.7% of total revenue share between January and May 2026, with Best Buy capturing just 6.2%. The brand's average product price during this period stood at $72.21, though pricing showed a downward trend with a 10.5% overall decrease across the tracked timeframe. Revenue performance also faced headwinds, declining 44.9% over the observed period from March to May 2026. Among PDP's top-performing products on Amazon, the Victrix Pro BFG Wireless Gaming Controller commanded the highest average price at $197.13, while the popular Afterglow Wave Wireless Controller sat at a more accessible $58.28–$58.29 price point. This heavy concentration on a single retailer, combined with declining revenue and average prices, suggests PDP may need to diversify its retail distribution strategy to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PDP on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for PDP.
BY REVENUE
PDP sells 94% online and 6% offline. Online runs through 1 retailer; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 794K ratings on 2 retailers, PDP averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 794K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$58.28
Price
$907K
Revenue
$146.99
Price
$698K
Revenue
$149.64
Price
$669K
Revenue
$197.13
Price
$438K
Revenue
