GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, O'Keeffe's generated the vast majority of its revenue through Amazon, which accounted for 95.5% of total revenue share between January and May 2026, with menards.com capturing just 3.4%. The brand's average product price during this period stood at $13.37, reflecting a modest 0.7% overall decrease in average pricing. However, O'Keeffe's faced notable headwinds, with revenue declining 29.4% over the tracked timeseries from March to May 2026. Among its top-performing products on Amazon, the Working Hands Hand Cream 2-pack led at a $15.94 average price point, while the 10oz Pump Jar variant commanded the highest price at $19.97. O'Keeffe's heavy reliance on a single retailer for over 95% of its revenue presents both a concentration risk and a potential opportunity for expanded distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for O'Keeffe's.
BY REVIEW COUNT
Across 4.64M ratings on 2 retailers, O'Keeffe's averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.94
Price
$2.25M
Revenue
$10.74
Price
$958K
Revenue
$15.02
Price
$528K
Revenue
$19.97
Price
$483K
Revenue
