GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Lowes.com, Ninja demonstrates a commanding online-to-retail presence with Amazon accounting for a dominant 95.4% of the brand's total revenue share. The brand's average product price sits at $153.25, reflecting a moderate price point that has seen a 2.9% decline over the tracked period. Despite a slight overall revenue dip of 0.8% across the full timeframe, Ninja showed positive momentum with a 5.3% month-over-month revenue increase in the most recent period. Best Buy and Lowes.com trail significantly, capturing just 2.3% and 1.7% of Ninja's revenue share respectively, underscoring the brand's heavy reliance on Amazon as its primary sales channel. This concentration highlights both a strength in marketplace optimization and a potential vulnerability in retail diversification for the Ninja brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ninja on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ninja.
BY REVIEW COUNT
Across 11M ratings on 3 retailers, Ninja averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$579.81
Price
$1.38M
Revenue
$309.08
Price
$603K
Revenue
