Neenah

Neenah Market Overview

According to in-store data from Grips Intelligence, Neenah generated the majority of its revenue through Amazon, which accounted for 73.4% of total revenue share between January and April 2026, followed by Office Depot at 24.5% and Newegg at 2.0%. The brand's average product price during this period stood at $17.58, reflecting a 3.7% overall increase in average pricing. Neenah experienced solid topline momentum, with revenue growing 12.5% over the tracked period across these three retailers. Notably, Amazon's dominance as a sales channel highlights the brand's heavy reliance on a single marketplace for the bulk of its commercial performance. This concentration, paired with steady price increases, suggests Neenah is leveraging pricing power while maintaining strong sell-through on its leading platform.