GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mr. Heater generated the largest share of its revenue through Amazon (38.0%) across five tracked retailers from January to May 2026, followed by Menards (27.2%) and Ace Hardware (15.2%). The brand's average product price during this period was $66.84, though pricing trended downward with an overall 8.5% decrease. Mr. Heater experienced a significant revenue decline of 48.8% over the tracked period, consistent with seasonal demand patterns as winter ended. Notably, Menards emerged as a strong second-place channel, outpacing major home improvement rivals Home Depot (13.7%) and Lowe's (6.0%) in Mr. Heater revenue share. These insights underscore shifting retail dynamics for the brand heading into the warmer months of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 47% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mr. Heater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mr. Heater.
BY REVENUE
Mr. Heater sells 55% online and 45% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 48% in Jan to 67% in May.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 635K ratings on 5 retailers, Mr. Heater averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 635K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$199.99
Price
$303K
Revenue
$149.99
Price
$198K
Revenue
