GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 July 2026 across Amazon, lowes.com, menards.com and homedepot.com, Midea — a brand owned and operated by Shenzhen-listed Midea Group (SZSE: 000333) — recorded an average product price of $289.08. Distribution is heavily concentrated, with Amazon accounting for 67.4% of year-to-date revenue, followed by lowes.com at 20.8%, menards.com at 8.3% and homedepot.com at just 3.2%. Momentum has been strong over the May–July tracking window, where revenue expanded 39.7% overall and rose a further 5.8% in the most recent month. That growth came alongside softening price points, as the average selling price fell 7.8% across the period to $278.34, down 6.1% month over month. The combination of falling prices and accelerating revenue suggests volume gains, rather than premiumization, are currently driving the brand's performance at these retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Midea on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Midea.
BY REVENUE
Midea sells 76% online and 24% offline. Online runs through 3 channels; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.12M ratings on 4 channels, Midea averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$179.99
Price
$6.6M
Revenue
$472.11
Price
$3.69M
Revenue
$191.88
Price
$2.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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