GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1, 2026 through July 31, 2026 across Amazon, Office Depot, Newegg and menards.com, Maxell — operated by Tokyo-listed Maxell, Ltd. (TYO: 6810) — carries an average product price of $10.69. Amazon dominates the brand's revenue mix at 68.6% share, with Office Depot accounting for a substantial 26.9% and Newegg (2.9%) and menards.com (1.2%) splitting the remainder. Revenue trended lower over the May–July window, falling 15.5% overall despite a modest 2.9% month-over-month gain in the most recent period. Pricing moved in the opposite direction, with the average selling price climbing 16.7% over the same stretch to $11.79, up 9.2% month over month. That divergence between rising prices and softening revenue is the clearest signal in Maxell's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Maxell.
BY REVENUE
Maxell sells 72% online and 28% offline. Online runs through 2 channels; offline through 2. Online share has moved from 77% in Mar to 65% in Jul.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 784K ratings on 4 channels, Maxell averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 784K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.00
Price
$257K
Revenue
$2.84
Price
$49K
Revenue
$8.33
Price
$48K
Revenue
$11.08
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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