GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Maxell recorded an average product price of $10.45 across Amazon, Office Depot, and Newegg during the January to May 2026 period. Amazon dominated Maxell's revenue distribution, accounting for 75.1% of total revenue share, followed by Office Depot at 21.5% and Newegg at just 2.2%. The brand experienced a modest revenue decline of 3.4% over the tracked period, signaling a slight downward trend in sales momentum. Meanwhile, Maxell's average price also saw a 5.3% decrease, suggesting potential discounting activity or a shift toward lower-priced product purchases across its retail channels. These dynamics point to a brand navigating competitive pricing pressures while remaining heavily reliant on Amazon as its primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Newegg.
REVENUE SHARE
Revenue distribution across tracked channels for Maxell.
BY REVENUE
Maxell sells 73% online and 27% offline. Online runs through 2 channels; offline through 2. Online share has moved from 9% in Jan to 76% in May.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 678K ratings on 3 channels, Maxell averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 678K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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