GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Lowe's, Masonite holds an average product price of $413.99. Home Depot dominates as Masonite's primary retail channel, capturing 78.6% of the brand's revenue share compared to just 21.4% at Lowe's. Notably, Masonite's average price has seen a significant decline of 58.7% over the tracked period, suggesting a shift in product mix toward more affordable offerings. Revenue has also trended downward, dropping 18.5% over the same timeframe, signaling potential headwinds for the brand in the home improvement category. The pricing contrast between retailers is stark, with top-selling Masonite products at Home Depot averaging above $1,000 while Lowe's top movers are priced well under $300.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 59% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Masonite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Masonite.
BY REVENUE
Masonite sells 82% online and 18% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 99% in Jan to 33% in May.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 265K ratings on 2 retailers, Masonite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 265K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,507.00
Price
$208K
Revenue
$1,672.00
Price
$144K
Revenue
$1,238.00
Price
$82K
Revenue
$1,672.00
Price
$80K
Revenue