GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, Lifetime demonstrated strong momentum with revenue growing 26.6% over the tracked period. Home Depot dominated as Lifetime's primary retail channel, commanding a 63.3% revenue share, followed by Lowe's at 26.4% and Amazon at 10.3%. The brand's average product price stood at $325.05, though pricing showed a downward trend with a 14.4% overall decrease during the period. This price reduction likely contributed to the brand's accelerating sales volume, suggesting a strategic positioning shift to capture broader market demand. Lifetime's heavy concentration in home improvement retailers, with nearly 90% of revenue flowing through Home Depot and Lowe's, underscores its strong alignment with the home improvement shopper.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lifetime on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lifetime.
BY REVIEW COUNT
Across 1.51M ratings on 3 retailers, Lifetime averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
