GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows L. J. Smith Stair Systems — a brand of Novo Building Products, owned by ADENTRA Inc. (TSX: ADEN) — concentrating the vast majority of its measured revenue at a single retailer. Lowe's accounts for 79.3% of year-to-date revenue, while Home Depot contributes the remaining 20.7%, leaving the brand heavily dependent on one account. Average product price sits at $10.93, though the two channels skew very differently, with Lowe's assortment clustering in the $5-$11 range and Home Depot items priced as high as roughly $224. Revenue softened over the May-July window, slipping 2.7% month-over-month and 5.0% across the period. At the same time, average price rose 5.0% over the same stretch, suggesting mix or pricing gains are not yet offsetting unit-level pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for L. J. SMITH STAIR SYSTEMS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for L. J. SMITH STAIR SYSTEMS.
BY REVENUE
L. J. SMITH STAIR SYSTEMS sells 39% online and 61% offline. Online runs through 2 channels; offline through 1.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 18K ratings on 2 channels, L. J. SMITH STAIR SYSTEMS averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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