GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy and Amazon, KitchenAid commands an average product price of $277.23. Best Buy dominates as the brand's primary retail channel, capturing 83.4% of KitchenAid's revenue share, while Amazon accounts for 15.0%. However, the brand has faced notable headwinds, with overall revenue declining 39.1% over the tracked timeseries period from March to May 2026. Average pricing has also seen significant downward pressure, decreasing 28.5% during the same period, suggesting increased discounting or a shift toward lower-priced product categories.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kitchenaid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Kitchenaid.
BY REVENUE
Kitchenaid sells 16% online and 84% offline. Online runs through 3 retailers; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 24M ratings on 2 retailers, Kitchenaid averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10,529.99
Price
$103M
Revenue
$2,339.99
Price
$23M
Revenue
$2,583.26
Price
$22M
Revenue
$2,267.99
Price
$17M
Revenue
