GRIPS CUSTOMERS & RESEARCH PARTNERS
HomePop, a brand of the privately held Kinfine USA, generated 54.0% of its year-to-date revenue through homedepot.com, with lowes.com contributing 38.8% and Amazon accounting for just 7.2%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Home Depot, Lowe's and Amazon. Revenue rose 6.6% over the tracked period, capped by a 21.1% month-over-month gain in the most recent month. That growth came alongside softening pricing, with the average selling price down 8.7% overall to $112.67 in the latest month, a 6.4% monthly decline. The brand's blended average product price of $126.15 masks wide channel variation, from Amazon items in the $60–$130 range to Lowe's listings reaching $551.87. The combination of accelerating revenue and falling average prices suggests volume-led momentum rather than premium mix gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Homepop on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Homepop.
BY REVIEW COUNT
Across 198K ratings on 3 channels, Homepop averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 198K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$67.83
Price
$65K
Revenue
$127.80
Price
$39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
