GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026, Holmes — a brand under Newell Brands (NASDAQ: NWL) — posted an average price of $38.66. Amazon dominates the brand's footprint with 95.4% of year-to-date revenue, leaving homedepot.com a modest 3.6% share. Momentum has been building recently, with revenue up 23.0% month over month and 32.4% higher across the May–July 2026 window. Pricing climbed alongside volume, with the average price reaching $48.59, a 24.5% monthly increase and a 35.0% gain over the same three-month period. That combination of rising revenue and rising average price suggests Holmes is capturing growth through premium-tier positioning rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 35% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Holmes on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Holmes.
BY REVIEW COUNT
Across 400K ratings on 2 channels, Holmes averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 400K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.38
Price
$279K
Revenue
$26.62
Price
$159K
Revenue
$115.75
Price
$125K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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