Frogtape

Frogtape Market Overview

Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Amazon, and Home Depot from January 1 to July 31, 2026 shows Frogtape concentrating the majority of its sales in a single retail channel. Lowe's accounted for 54.2% of year-to-date revenue, followed by Ace Hardware at 23.5% and Amazon at 20.5%, while Home Depot contributed just 1.7%. Average selling price across the tracked assortment sat at $14.32, though the most recent monthly reading came in higher at $15.33, up 5.2% over the May–July window despite a 2.5% month-over-month dip. Revenue moved in the same direction, rising 4.9% across that three-month stretch and 2.1% in the latest month. The combination of rising prices and steady revenue growth suggests the brand is holding volume while trading up, with its concentration at Lowe's representing both its core strength and its clearest exposure.