GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's, Menards, Amazon, and Home Depot, Fit-Right — a brand of Medline (NASDAQ: MDLN) — has built a highly concentrated retail footprint. Lowe's alone accounts for 61.9% of year-to-date revenue, with Menards contributing another 26.4%, meaning roughly nine in ten dollars flow through just two retailers. Amazon (6.8%) and Home Depot (4.9%) remain comparatively minor contributors, leaving clear room for distribution expansion. Momentum has been strong in the May-to-July window, with revenue up 54.8% overall and 11.2% in the most recent month. Pricing has moved in step, as the average product price climbed 33.8% to $95.55 against a period average of $83.93, suggesting growth is being driven by mix and price as much as volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 55% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fit-Right on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Fit-Right.
BY REVENUE
Fit-Right sells 68% online and 32% offline. Online runs through 3 channels; offline through 2. Online share has moved from 64% in Mar to 81% in Jul.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 10K ratings on 4 channels, Fit-Right averages 3.7★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.7
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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