GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com between January 1 and July 31, 2026, Eureka — a brand owned by Midea Group (SZSE: 000333) — has posted revenue growth of 19.6% over the period. Amazon dominates the brand's channel mix at 98.2% of year-to-date revenue, leaving homedepot.com with just 1.4%, an unusually concentrated distribution profile. Momentum accelerated most recently, with revenue climbing 34.3% month over month. Pricing has also firmed, as the average selling price rose 8.9% across the period to reach $90.12 in the latest month, against a period average of $84.77. The gap between channels is notable at the assortment level too, with Amazon's leading items clustered near $70–$87 while Home Depot's top sellers stretch to $181.54.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Eureka on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Eureka.
BY REVIEW COUNT
Across 4M ratings on 2 channels, Eureka averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$86.58
Price
$4.51M
Revenue
$71.75
Price
$3.49M
Revenue
$79.87
Price
$2.94M
Revenue
$69.99
Price
$2.79M
Revenue
$79.99
Price
$1.68M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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