GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, DURA-LIFT generates the majority of its revenue through Home Depot, which accounts for 55.0% of total sales across the three tracked retailers—Home Depot, Amazon, and Lowe's. Amazon follows as the second-largest channel at 24.8% revenue share, while Lowe's captures the remaining 20.2%, indicating a fairly diversified but Home Depot-dominant distribution strategy. The brand's average product price sits at $35.34, though pricing varies significantly across its portfolio, ranging from entry-level accessories near $15 to specialized products priced above $77. Notably, DURA-LIFT experienced a 9.9% decline in average price over the tracked period, suggesting possible competitive pricing pressure or a shift in product mix toward lower-priced items. These insights position DURA-LIFT as a brand worth monitoring for shifts in retailer strategy and pricing trends in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for DURA-LIFT.
BY REVIEW COUNT
Across 103K ratings on 3 retailers, DURA-LIFT averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 103K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
