GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Amazon, and Menards from January 1 to July 31, 2026 shows Dock Edge — a brand of privately held CMP Group Ltd. — generating the majority of its revenue at homedepot.com, which accounts for 63.7% of year-to-date sales, with Amazon at 34.6% and menards.com trailing at 1.1%. The brand's average product price sits at $94.59 year to date, though monthly pricing has climbed sharply, reaching $117.86 in the most recent period after a 33.7% increase over the tracked timeseries. That premium positioning has coincided with softening demand, as revenue fell 23.9% month over month and 14.3% across the May-to-July window. Higher-ticket items anchor the assortment at Home Depot, where premium mooring whips carry average prices between $415 and $572. The combination of rising prices and declining revenue suggests Dock Edge's growth is currently price-led rather than volume-driven, a dynamic worth monitoring as the boating season progresses.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dock Edge on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dock Edge.
BY REVIEW COUNT
Across 12K ratings on 3 channels, Dock Edge averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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