Directed Electronics

Directed Electronics Market Overview

According to Grips Intelligence in-store data from January 1 to June 30, 2026 across tracked retailers including Best Buy, Amazon, and Newegg, Directed Electronics saw overall revenue grow 168.9% during the period, with April–June revenue climbing 102.1% versus the prior month. Best Buy dominated the brand's channel mix, accounting for 73.6% of revenue, followed by Amazon at 21.3% and Newegg at 5.1%. The average product price reached $62.02, with pricing rising 60.1% over the full period and increasing 38.6% month-over-month to $59.29 in the most recent quarter. These figures point to strong momentum in both sales volume and price positioning across the tracked channels. Grips Intelligence data underscores Best Buy as the clear leader in driving the brand's offline performance during the first half of 2026.