GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy, Amazon, and Newegg, Directed Electronics maintained an average product price of $59.40. Best Buy dominated as the brand's primary retail channel, commanding a significant 68.7% revenue share, followed by Amazon at 27.5% and Newegg capturing a modest 3.8%. Despite recent monthly revenue growth of 33.0%, the brand experienced a notable overall revenue decline of 70.0% during the tracked period. The average price also saw a 34.6% overall decrease, suggesting potential shifts in product mix or promotional activity across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 70% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Directed Electronics on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Directed Electronics.
BY REVENUE
Directed Electronics sells 31% online and 69% offline. Online runs through 2 retailers; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 14K ratings on 3 retailers, Directed Electronics averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$15K
Revenue
$109.99
Price
$14K
Revenue
$109.99
Price
$9.9K
Revenue
$99.99
Price
$8.9K
Revenue
TO DIRECTED ELECTRONICS
