GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026 shows Deep Drip, a brand of the privately held Green King, Inc., splitting its retail footprint between two dominant home improvement channels. Home Depot accounts for the larger share at 57.3% of year-to-date revenue, with Lowe's close behind at 42.7%, indicating a balanced rather than single-retailer dependency. Pricing has held remarkably steady, with the average product price at $18.60 and effectively flat movement of just 0.1% across the tracked period. Momentum, however, has softened in recent months, with revenue down 26.1% month over month and 21.1% overall during the May through July timeseries window. The most recent monthly average price of $18.81 also slipped 4.9% sequentially, suggesting modest promotional pressure alongside the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Deep Drip on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deep Drip.
BY REVENUE
Deep Drip sells 89% online and 11% offline. Online runs through 2 channels; offline through 1. Online share has moved from 81% in Mar to 89% in Jul.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 24K ratings on 2 channels, Deep Drip averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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