GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com and HomeDepot.com, Dartwood maintains an average product price of $29.43. The brand's revenue distribution reveals a strong lean toward Lowes.com, which commands a dominant 64.5% revenue share compared to HomeDepot.com's 35.5%. Dartwood experienced a notable 10.5% month-over-month revenue increase in its most recent tracked period, signaling positive short-term sales momentum. However, the brand saw an overall revenue decline of 4.3% across the broader reporting window, suggesting some volatility in its market performance. This split-channel strategy between two major home improvement retailers positions Dartwood in a competitive but concentrated retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dartwood on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Dartwood.
BY REVENUE
Dartwood sells 48% online and 52% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 84% in Jan to 22% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%