GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Coleman generated nearly half of its revenue through Amazon (49.3% share) across five tracked retailers from January to May 2026, followed by Home Depot at 22.6% and Lowe's at 16.3%. The brand maintained an average product price of $40.05, though its top-selling items at retailers like Home Depot and Lowe's often exceeded $100, indicating a wide pricing range across its portfolio. Coleman's revenue grew 32.3% over the March to May 2026 period, signaling strong seasonal momentum heading into summer. Average prices also trended upward during this window, climbing 14.8% overall, suggesting a shift toward higher-value purchases. Together, Amazon, Home Depot, and Lowe's accounted for over 88% of Coleman's total revenue share, underscoring the brand's heavy reliance on these three retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Coleman.
BY REVENUE
Coleman sells 88% online and 12% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 77% in Jan to 92% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 4.82M ratings on 5 retailers, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.34
Price
$1.12M
Revenue
$64.99
Price
$414K
Revenue
