GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, homedepot.com, lowes.com, acehardware.com, and menards.com, Coleman — a brand held within Newell Brands' (NASDAQ: NWL) portfolio — generated revenue growth of 66.1% over the measured period. Amazon dominates the mix at 59.8% of year-to-date revenue, making it the single most important battleground for the brand. Home Depot and Lowe's together account for a further 32.9%, while Ace Hardware (3.7%) and Menards (3.6%) remain comparatively minor contributors. Pricing has firmed notably, with the average selling price climbing 14.3% to $56.44 in the most recent month, well above the $50.55 year-to-date average. That combination of rising prices and expanding revenue suggests demand strength rather than discount-driven volume, a signal worth watching as the outdoor season winds down.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 66% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 92% online and 8% offline. Online runs through 3 channels; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 4.82M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.66
Price
$2.22M
Revenue
$498.80
Price
$1.05M
Revenue
$616.67
Price
$802K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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