GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026, Coleman—a brand of parent company Newell Brands (NASDAQ: NWL)—posted strong momentum, with in-store revenue rising 81.0% over the tracked period across Amazon, Home Depot, Lowe's, Ace Hardware, and Menards. Amazon dominated the channel mix at 52.6% of revenue share, followed by homedepot.com at 21.0% and lowes.com at 15.9%. The brand's average product price climbed to $54.02 in the most recent month, a 9.4% month-over-month increase and up 9.0% over the full period. Coleman's overall average product price across all tracked channels stood at $43.02, reflecting a portfolio that spans budget accessories to premium items priced above $480. This combination of accelerating revenue and rising average prices signals both expanding demand and successful premiumization for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 81% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 91% online and 9% offline. Online runs through 3 channels; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 4.82M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.56
Price
$1.7M
Revenue
$488.98
Price
$701K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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