GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cobra maintained an average product price of $27.60 across six major retailers—including Amazon, Ace Hardware, Menards, Lowe's, Home Depot, and Best Buy—during the January to May 2026 period. Amazon dominated Cobra's revenue distribution, capturing a commanding 45.9% share, nearly matching the combined contribution of its next two largest retail partners, Ace Hardware (19.3%) and Menards (18.6%). Notably, Cobra's average price surged 15.7% over the tracked period, signaling a clear upward pricing trend across its retail footprint. Despite this pricing momentum, overall revenue declined 4.3% during the same window, suggesting potential volume pressure as prices climbed. Best Buy, while holding just 4.5% of Cobra's revenue share, featured some of the brand's highest-priced products, with listings averaging well above $200.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cobra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Cobra.
BY REVENUE
Cobra sells 52% online and 48% offline. Online runs through 3 retailers; offline through 4. Online share has moved from 59% in Jan to 57% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 606K ratings on 6 retailers, Cobra averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 606K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.95
Price
$1.18M
Revenue
$149.28
Price
$823K
Revenue
$259.66
Price
$788K
Revenue
$299.95
Price
$389K
Revenue
