GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to July 31, 2026, Chefman — a brand of privately held RJ Brands LLC — has posted revenue growth of 35.9% over the measured period. Amazon accounts for an overwhelming 98.9% of year-to-date revenue share, leaving menards.com with roughly 1.0%, making the brand's performance almost entirely dependent on a single channel. Momentum accelerated in the most recent month, with revenue up 25.1% versus the prior month. Average selling price also climbed to $69.56, an 8.3% month-over-month increase and 7.0% higher across the tracked window, well above the $64.48 period average. That combination of rising volume and rising price points suggests pricing power rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Chefman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Chefman.
BY REVIEW COUNT
Across 1.98M ratings on 2 channels, Chefman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.98M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$87.16
Price
$4.68M
Revenue
$85.58
Price
$4.05M
Revenue
$92.90
Price
$3.94M
Revenue
$27.61
Price
$2.14M
Revenue
$71.36
Price
$1.38M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
