GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CASIO generated an average product price of $38.22 across tracked retailers between January and May 2026. Amazon dominated CASIO's revenue share at 94.6%, followed by Office Depot at 4.0% and Newegg at 1.5%, highlighting the brand's heavy reliance on a single retail channel. During the tracked period, CASIO experienced a 5.3% decline in overall revenue, paired with a 4.6% drop in average price, suggesting potential discounting pressure or a shift toward lower-priced product sales. Notably, CASIO's top-selling products on Amazon were priced between $22.85 and $63.85, while Newegg carried premium G-Shock models reaching up to $701.90, revealing a significant price stratification across retailers. These trends point to a brand navigating competitive pricing dynamics while maintaining broad retail distribution across diverse product segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVENUE
CASIO sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 21% in Jan to 97% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 8.5M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.01
Price
$498K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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