GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot and Newegg between January 1 and August 31, 2026, CASIO — operated directly by Tokyo-listed Casio Computer Co., Ltd. (TSE: 6952) — generated 93.3% of its year-to-date revenue on Amazon alone. Office Depot and Newegg remain minor contributors at 4.1% and 2.2% of revenue respectively, underscoring how concentrated the brand's tracked distribution currently is. The average product price across the period stood at $34.01, placing the brand firmly in the accessible mid-market tier. Momentum has been strong in the most recent quarter, with revenue up 18.4% month-over-month and 32.1% overall across the June–August window. That growth came alongside an 11.8% decline in average price to $30.40, suggesting volume and promotional pricing are driving the current uplift rather than premium mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVIEW COUNT
Across 9.9M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.42
Price
$433K
Revenue
$64.92
Price
$341K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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