GRIPS CUSTOMERS & RESEARCH PARTNERS
CASIO, the brand of Tokyo-listed Casio Computer Co., Ltd. (TSE: 6952), generated 93.4% of its year-to-date revenue through Amazon, according to in-store data tracked by Grips Intelligence across Amazon, Office Depot and Newegg from January 1 to July 31, 2026. Office Depot and Newegg accounted for the remaining 4.3% and 2.1% of revenue respectively, underlining how concentrated the brand's retail footprint remains. Revenue rose 11.4% month-over-month in the most recent period, though it finished the tracked window down 2.2% overall. Average product price sat at $35.69 for the period, easing 0.8% month-over-month to $34.21 and declining 3.5% across the timeframe. That pricing spread is notable given best-sellers range from sub-$25 entries on Amazon to units above $500 on Newegg, suggesting channel mix is a key driver of realized price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVIEW COUNT
Across 9.9M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.62
Price
$457K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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