GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking five major retailers from January to May 2026, Better Living generated the majority of its revenue through Amazon, which accounted for a dominant 66.9% share, followed by Menards at 20.3% and Lowe's at 9.2%. The brand's average product price during this period stood at $29.85, though pricing showed a downward trend with a 2.1% overall decrease over the observed months. Revenue performance also faced headwinds, declining 12.1% over the tracked period, signaling potential challenges in maintaining sales momentum. Home Depot and Ace Hardware rounded out the retailer mix with modest contributions of 2.4% and 1.2% respectively, indicating a highly concentrated distribution strategy. These insights suggest Better Living remains heavily reliant on Amazon as its primary revenue driver while navigating a softening pricing and sales environment across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Living.
BY REVENUE
Better Living sells 69% online and 31% offline. Online runs through 2 retailers; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 388K ratings on 5 retailers, Better Living averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 388K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$392
Revenue
