GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Backbone generated the majority of its revenue through Amazon, which accounted for 85.8% of total revenue share between January and May 2026, with Best Buy capturing the remaining 14.2%. The brand's average product price stood at $101.64 across tracked retailers during this period. Backbone demonstrated strong momentum with revenue growing 30.7% over the March to May 2026 timeseries period. Average pricing also trended upward, increasing 13.9% over the same window, suggesting strengthening demand and reduced discounting pressure. These trends position Backbone as a brand gaining significant traction across major US retailers heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Backbone.
BY REVENUE
Backbone sells 86% online and 14% offline. Online runs through 1 retailer; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 59K ratings on 2 retailers, Backbone averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO BACKBONE
