GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Backbone across Amazon and Best Buy from January 1 to July 31, 2026 shows a brand heavily concentrated in a single channel, with Amazon accounting for 86.5% of year-to-date revenue versus 13.4% at Best Buy. The average product price sits at $107.67 across the period, though monthly pricing has trended upward, reaching $117.43 and rising 5.7% over the May–July timeseries window. That premium positioning has not translated into momentum, as revenue fell 4.8% month-over-month and declined 26.9% across the three-month trend period. The combination of rising prices and falling revenue points to volume softness rather than a pricing problem for the venture-backed, privately held Backbone Labs, Inc. With such a narrow retail footprint, distribution expansion beyond its two tracked channels remains the clearest lever for reversing the downward trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Backbone.
BY REVENUE
Backbone sells 87% online and 13% offline. Online runs through 1 channel; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 64K ratings on 2 channels, Backbone averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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