GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atari generated the vast majority of its revenue through Amazon, which accounted for 92.9% of total revenue share between January and May 2026, with Best Buy capturing the remaining 7.1%. The brand's average product price during this period stood at $41.55, reflecting accessible price positioning in the market. Atari experienced significant sales momentum, with revenue surging 159.9% over the tracked period from March to May 2026. Despite this strong revenue growth, the brand's average price trended downward, declining 12.0% over the same timeframe. This combination of rising revenue and falling prices suggests Atari successfully drove higher unit volumes, likely supported by promotional activity or increased consumer demand across its two tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 160% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Atari.
BY REVENUE
Atari sells 93% online and 7% offline. Online runs through 1 retailer; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 36K ratings on 2 retailers, Atari averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
