GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Amazon's brand products are sold almost exclusively through its own retail channel, commanding a dominant 99.1% revenue share. The brand's average product price sits at $18.44, reflecting a modest 1.3% decrease over the tracked period. Revenue trends show a notable 6.4% overall decline during the timeseries window, with a 3.1% drop in the most recent month alone, signaling a potential slowdown in consumer demand. Average pricing also softened, dipping 1.8% month-over-month, suggesting possible promotional activity or competitive pricing pressure. These metrics point to a brand navigating a challenging retail landscape despite its near-total control of its own sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amazon on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Amazon.
BY REVIEW COUNT
Across 603M ratings on 1 retailer, Amazon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 603M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.54
Price
$20M
Revenue
$47.03
Price
$16M
Revenue
$25.21
Price
$15M
Revenue
$28.99
Price
$12M
Revenue
$22.86
Price
$11M
Revenue
