GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFX recorded an average product price of $217.04 across tracked retailers between January and May 2026. Home Depot dominated as AFX's leading retail partner, capturing 61.6% of total revenue share, while Lowe's accounted for the remaining 38.4%. The brand experienced a notable 6.6% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. Despite the revenue softening, AFX saw its average price increase by 2.0% over the same timeframe, suggesting a possible shift toward higher-priced product mix or strategic pricing adjustments. These trends across Home Depot and Lowe's highlight an evolving competitive landscape for AFX heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFX.
BY REVIEW COUNT
Across 1.58K ratings on 2 retailers, AFX averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 1.58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$590.00
Price
$332K
Revenue
$308.00
Price
$81K
Revenue