GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFI generated an impressive 81.7% revenue growth between March and May 2026 across homedepot.com and lowes.com. Home Depot dominates as AFI's primary retail channel, commanding 86.6% of the brand's total revenue share during the January–May 2026 period. The brand's average product price sits at $436.41, though pricing has seen a 6.4% decline over the tracked period. Lowe's accounts for the remaining 13.4% of revenue share, with its top AFI products skewing toward higher price points, including items exceeding $1,000. Despite the downward price trend, AFI's strong month-over-month revenue acceleration of 50.7% suggests growing consumer demand across both retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 82% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFI.
BY REVIEW COUNT
Across 393K ratings on 2 retailers, AFI averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 393K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.