GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, 8BitDo generates a commanding 98.6% of its tracked retail revenue through Amazon, making it the brand's dominant sales channel. The brand's average product price sits at $43.30, with its premium offerings like the Ultimate 2 Bluetooth Controller and Pro 3 Bluetooth Controller priced near the $68 range. Over the tracked period, 8BitDo demonstrated steady momentum with revenue growing 3.8% overall, signaling healthy consumer demand. However, average pricing saw a slight 1.4% decline during the same window, suggesting possible promotional activity or a shift in product mix toward more affordable options like the $29.03 Ultimate 2C Wireless Controller. These trends position 8BitDo as a growing force in its category, with Amazon serving as its near-exclusive retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for 8BitDo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for 8BitDo.
BY REVIEW COUNT
Across 755K ratings on 1 retailer, 8BitDo averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 755K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$68.25
Price
$1.02M
Revenue
$59.99
Price
$902K
Revenue
$68.47
Price
$351K
Revenue
$29.03
Price
$301K
Revenue
